If I had to wrap up the music of The Bloody Beetroots’ Sir Bob Cornelius Rifo in a nutshell, I’d call it Cinematic Metal Disco. I think. His feet never seem firmly planted in a single genre for long. This album does not belong in Electro, nor is it strictly a Rock record, and I have a feeling that may have been an intentional choice. Rifo’s music has a way of expanding over time, as different sounds and songs step to the forefront. Right now, I hear pieces of Queen as well as Jean-Michel Jarre, but tomorrow it might be completely different results, and that says a lot about a piece of music that can evolve like that.

On a basic level, ‘The Great Electronic Swindle’ is a compilation of collaborations between Sir Bob and a wide variety of vocalists, which isn’t a departure from his previous work. The people he manages to enlist each time is impressive, and TGES is no exception with a collab with Australian rock band Jet (their first release in seven years) to the Jane’s Addiction vocalist and oft EDM-hating Perry Farrell.

The former collab is a supercharged 120 mph race, then a leisurely Sunday drive, and back up to the red line by the end of the track. It will probably be the soundtrack to a number of racing games, a Modern Warfare trailer, and something starring Sly Stallone by the end of next year. It’s already the soundtrack to the Super Troopers 2 teaser to start.
The latter combines the vocals of Farrell with Tommy Lee on drums leaving Sir Bob to weave a familiar sonic fabric to bridge the two parts, and unsurprisingly turns out to be the least electronic track on the whole album.

Thankfully, he brought Greta Svabo Bech back for another song. He can feature her on all of his songs, as far as I’m concerned. In fact, if she could just join The Bloody Beetroots as a permanent full-time member, I wouldn’t complain. Think about it, Bob.

Sir Bob is kicking off the new album with a 10-date tour, hitting many U.S. major markets with a dip into Canada. Fans in San Francisco, Los Angeles, Salt Lake City, Denver, Minneapolis, Chicago, Detroit, Toronto and New York will experience The Bloody Beetroots band for its first live shows in North America in over three years. Alongside the shows, The Bloody Beetroots, who is heavily interested in fitness and a healthy lifestyle, will host daily boot camp workouts for fans. He’ll also be giving away gift bags, courtesy of Monster Energy & Muscle Monster. Tour dates follow below and check The Bloody Beetroots FaceBook page for more information on how to join the boot camp at each tour stop. Check the dates below for full details.

North American dates for the “My Name Is Thunder Tour” are: 
Music Box
San Diego, CA
San Francisco, CA
The Fonda Theatre
Los Angeles, CA
The Depot
Salt Lake City, UT
Summit Music Hall
Denver, CO
First Avenue
Minneapolis, MN
Concord Music Hall
Chicago, IL
Magic Stick
Detroit, MI
Opera House
Toronto, ON
Brooklyn, NY

I work, live and play in Minneapolis.

I try to tell the story of the people that create music and experiences through pictures as well as through words.