The legendary producer hailing from Sweden, Avicii, who graced us with the hit track Levels which we seemingly hear everywhere, has launched a new project that is both ingenius marketing wise and also revolutionary.
The project is called Avicii x you and it’s based on the concept of crowdsourcing. Avicii has uploaded a prerecorded chord progression, pitch, and key, and is asking users to submit their own basslines, melodies, rhythms, and vocals. Avicii will curate these fan submissions and transform them in to one single which will be released on February 26.
“Actually involving a lot of people … and the end result [being] something really good — that’s my main ambition,” the he says in a promotional video.
There’s no official word yet on how much credit the fans will receive when the track is released, or how or if any royalties will be handled. As previously stated, this is a genius marketing scheme but I hope in the end it’s about the fans and not a product.
Find out more info @ aviciixyou.com